GROWTH CONSULTANCY
Somewhere between £5m-£100m, every scale-up runs out of people, or realises it's been talking to the wrong ones.
We diagnose what's holding growth back and then build the brand strategy to unlock it. Big-brand thinking, applied to scale-ups.
Sustainable growth requires clarity & alignment
You're either in
Performance Plateau, a Category Ceiling,
or possibly both.
Sustainable growth requires clarity & alignment
Scaling from £5m to £100m isn’t one journey, it’s multiple shifts. Most scale-ups hit a performance plateau first, then a category ceiling.
The answer is expanding who you reach and how you’re chosen. The OSER Growth Diagnostic shows where you are and what needs to change next.
Sustainable growth requires clarity & alignment
HOW WE WORK
Diagnose. Strategise.
Capital injection & Effective execution.
01
Growth Diagnostic
We get under the skin of your business fast. Using OSER.AI and 40 years of combined experience, we identify exactly which wall you're hitting and what to do about it. Immediate wins and long-term opportunities.
02
Brand & Growth Strategy
The main work. Brand positioning, category strategy, growth architecture, built on big-brand effectiveness principles, applied at scale-up speed.
03
Unlock Capital & Execute
The strategy only works if you can execute it. Investor narrative, PE advisory, team and agency structure. We've been in those rooms. We know how to make it real.
Common situations we walk into
AI is being used, but the output feels increasingly generic.
We can feel the investor questions coming, and we don’t have a clean answer yet.
We know we need to move beyond performance - into TV, outdoor, brand - we just don’t know how to do it properly.
Agencies are doing things. The team is doing things. It’s just not pulling in the same direction.
We know our brand is not as clear or distinctive as it should be.
We're preparing to raise - or ready to expand - and the investor narrative isn't sharp enough yet.
The leadership team aren't pulling in the same direction. The strategy means five different things to five different people.
Performance has plateaued. CAC is rising. More budget isn't the answer - positioning is.
GROWTH CLARITY
What use is an A-grade strategy if you can't execute it?
Why increase budget on performance if no one remembers you?
Who wants a brand onion when you're raising capital?
Creative effectiveness.
The brand thinking and creative effectiveness that built global brands: Heineken, Audi, DocuSign, Morrisons, Samsung. Not applied to multinationals. Applied to your specific inflection point.
OUR PHILOSOPHY
A growth strategy rarely delivers what you want if you're unclear on what's holding you back - or you're not looking at the whole picture.
IMPACTS ON GROWTH
Vision, positioning, commercial model, strategic focus, consumer demand, brand, customer strategy, data + insight, leadership alignment, execution alignment, culture, capability, decision velocity, access to capital, talent, technology + AI, market forces, competitors.
Investor fluencY.
Six years advising investors and strengthening the commercial narratives that unlock capital. We know what investors are looking for and we build it into the strategy from day one, not as an afterthought.
02
Map & Build
Define long-term growth architecture. New audiences, markets, categories, built on big-brand effectiveness principles.
03
Frame & Unlock Capital
Build the narrative that makes investors back you. A coherent strategic vision that survives scrutiny.
01
Fix & Align
Diagnose what's holding growth back. Align the team. Find quick wins while the longer-term work is built.
CONSULTANCY RIGOUR.
The analytical depth and strategic frameworks of a top-tier consultancy, applied at scale-up speed, without the six-month engagement before you see anything useful.
HOW WE WORK
Diagnose. Strategise.
Unlock.
Growth Diagnostic
Diagnose what's holding growth back. Align the leadership team.
Map & Build
Define the long-term growth architecture. New audiences, new markets, new categories. Built on evidence and effectiveness principles from the world's biggest brands.
Unlock Capital
Build the narrative that makes investors back you. A coherent strategic vision that survives scrutiny in the room.
FINTECH REPOSITIONING NEW AUDIENCE
Suits Me
Suits Me had maxed out their existing audience. We repositioned the brand from a functional fintech product to a meaningful lifestyle financial brand, and found them a new one
35%
CAGR sustained to 2025
"From day one they proved to be highly insightful & produced results beyond expectations - we sould certainly recommend OSER"
MATTHEW SAUNDERS, CEO
MEDIA INVESTOR NARRATIVE
Zenger News
From a next-gen AI newswire to a fundable strategic vision that investors backed.
$10m
US funding secured post-positioning
"Laura is a star, a brilliant synthesizer of complex data into clarity & ideas. Many people promise to do this, she actually does."
RICHARD MINITER, FOUNDER
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SUITS ME
Suits Me had maxed out their existing audience. We repositioned the brand from a functional fintech product to a meaningful lifestyle financial brand and found them a new one
35%
CAGR sustained through to 2025
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IRIS AUDIO
From engineered innovation to strategic market presence and a PE funding round
£5.6m
Puma PE funding round secured.
Zenger News
From a next-gen AI newswire to a fundable strategic vision that investors backed
$10m
Funding secured post-positioning
Bayley & Sage
From much-loved local deli to a strategically aligned growth platform.
19%
CAGR driven by integrated strategy
Sustainable growth requires clarity & alignment
WHO WE WORK WITH
Founder-led businesses between £5m and £100m that have stopped growing as fast as they should.
We work with founders, CEOs, and PE-backed businesses, where brand and commercial strategy are the levers. If you're wondering why growth has slowed, we've probably seen your problem before.
> Growth has stalled and no one agrees why
> Rising CAC and declining marketing efficiency
> Strong brand, weak conversion or new customer acquisition
> SLT not aligned on where growth comes from next
> Agencies executing - but no one leading the strategy
> Approaching a funding round and need a forecast narrative
> PE or VC portfolio needing strategic clarity at speed
From day one they proved to be highly insightful & produced results beyond expectations - we would certainly recommend OSER.
MATTHEW SAUNDERS, CEO SUITS ME
Unique brand insight to create a winning rebrand proposition. OSER feels like an extension of the exec team.
LINDA HARDY, COO BUSINESS LEADER
The OSER team are some of the best in crafting a clear positioning & go to market strategy.
TOM DARNELL, COO IRIS AUDIO
The impact has been extraordinary - bringing creative thinking to our business & quick to implement ideas. A real force for good.
DAVID TURNER, PARTNER CITYWIRE
Sustainable growth requires clarity & alignment
WHY US?
Built in global agencies. Designed for scale-ups. Wired for growth.
Most advisors come from one world: agencies, consultancies, or investment. We sit at the intersection of all three.
Global agency strategy. Creative effectiveness. Six years advising investors and unlocking capital. That combination doesn't exist anywhere else at scale-up level.
Rising CAC? You’re likely stuck talking to the same 5%
BROADEN OUT TO THE 95% & START BUILDING BRAND MEMORY
TOOLS & TECHNIQUES TO THINK LIKE A BIGGER BRAND
Sustainable growth requires clarity & alignment
OSER.AI + HUMAN-LED
It starts with knowing which wall you're hitting.
The OSER Growth Diagnostic combines OSER.AI our proprietary intelligence layer with 40 years of combined senior strategy experience. The output is a clear picture of exactly where growth is breaking and what needs to change. Most engagements start here.
01
30 MINS
Growth Snapshot Call
We identify which wall you're hitting and whether the diagnostic will help. No prep. No pitch. Senior OSER strategist only.
FREE
02
OSER.AI + Human strategy
Growth Health Profile
Full diagnostic across Growth Velocity, Unit Economics, Retention Health, Category Ceiling, and Mental Availability. Includes Plateau Proximity Score.
PAID PRODUCT
03
STRATEGY ENGAGEMENT
Growth Strategy & Activation
Where the diagnostic confirms a strategic intervention is needed, we build and support delivery of the plan across whichever phase applies.
RETAINED OR
RETAIL GROWTH MAPPING BRAND
Bayley & Sage
From much-loved local deli to a strategically aligned growth platform.
19%
CAGR driven by integrated strategy
"OSER are fantastic, curating & running a strategic session, helping us figure out our goals, an actionable plan & ongoing advisory."
JENNIE ALLEN, FOUNDER
SUITS ME
Suits Me had maxed out their existing audience. We repositioned the brand from a functional fintech product to a meaningful lifestyle financial brand and found them a new one
35%
CAGR sustained through to 2025
IRIS AUDIO
From engineered innovation to strategic market presence and a PE funding round
£5.6m
Puma PE funding round secured.
Zenger News
From a next-gen AI newswire to a fundable strategic vision that investors backed
$10m
Funding secured post-positioning
Bayley & Sage
From much-loved local deli to a strategically aligned growth platform.
19%
CAGR driven by integrated strategy
IMPACTS ON GROWTH
Vision, positioning, commercial model, strategic focus, demand, brand, customer strategy, data + insight, leadership, culture, capability, decision velocity, capital, talent, technology + AI, competitors.
Because we talk directly to the people who make it happen - founders, CEOs, boards and investors - and we understand what it takes to deliver it effectively in a scale-up business.
SERVICES
Raising capital >
What use is an A-grade strategy if you can't execute it?
Why hunt for insight if you can't generate an idea?
Who wants a brand onion when you're raising capital?
WHY US?
Built in global agencies. Designed for scale-ups. Wired for growth.
Most advisors come from one world: agencies, consultancies, or investment. We sit at the intersection of all three.
Global agency strategy. Creative effectiveness. Six years advising investors and unlocking capital. That combination doesn't exist anywhere else at scale-up level.
Rising CAC? You’re likely stuck talking to the same 5%
BROADEN OUT TO THE 95% & START BUILDING BRAND MEMORY
AWAY-DAY TECHNIQUES TO THINK LIKE A BIGGER BRAND
INSIGHTS
INSIGHTS
INSIGHTS
CLARITY & IDEAS
for Growth
CLARITY & IDEAS
for Growth
Clarity & Ideas
FOR GROWTH
HELPING SCALE-UPS OUTPERFORM
