Bold solutions for growth: Human-led and AI-powered brand & marketing ideas that drive real results.

Be bold. Be brave. Be different.

OSER was founded by Laura Derbyshire, bringing over 23 years of top-tier advertising agency experience and 7+ years advising Founders, CEOs, Investors, and Private Equity firms.

Laura saw a gap in the market for a one-stop growth partner, solving complex brand and marketing challenges with sharp strategy, standout creative, and tailored solutions that deliver.

OSER means “to dare,” and that’s exactly what we do. We bring a bold, unfiltered perspective rooted in real-world experience across Startups from Seed to Series A, Scaleups, Private Equity-backed businesses, and turnaround situations.

We stay at the forefront of AI and venture thinking to unlock faster, smarter growth. We’re human-led and AI-powered, combining creativity and machine intelligence to deliver precision, scale, and serious impact. No fluff. No buzzwords. Just powerful campaigns, measurable results, and marketing that drives real business growth.

strategists, CREATORS & ADVISORS

FOUNDER & CONSULTANT

Laura Derbyshire

Founder of OSER, EIR deal flow pitch panelist, Event speaker, Business Advisor. 20+ years brand & marketing industry experience including C-suite & Board Director positions in award-winning strategic & creative global marketing agencies.

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Designer

Vidita Shevade

A passionate graphic designer and illustrator with a Bachelor's degree in Communication Design and a Master's in Design Illustration. Vidita is a dynamic designer with an understanding of conceptual creative, an appreciation of the power of visual storytelling and the know-how to translate through to websites and ad campaigns.

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ADVISOR, INVESTOR & BUSINESS COACH

Martin Wygas

Partner at Axiom Equity, business coach and tech investor, identifying and growing high-return alpha tech start-ups. Over 20 years experience in Private Equity including Partner and Investment Director roles at Lyceum Capital and Hg.

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Front end developer

Mohamed Azzam

Crafting captivating digital experiences, Mo specialises in creating dynamic front-end development, with a passion for Webflow, complemented by a dash of custom code.

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ADVISOR & CONSULTANT

Simon White

CSO and Brand Strategist Consultant with 25+ years of experience. Helped create many famous awarded campaigns including BMW, HOKA and Allianz, while turning around three agencies as CSO. Speaker and trainer on strategy with a focus on behavioural economics, psychology, and marketing science.

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HOW WE WORK
STEP 1

What brought you here? Where are you now and where do you want to go?

STEP 2

A short consultancy call to figure out a clear goal and what the next step is.

STEP 3

We’ll craft a proposal that maps out the path to achieving your goal, including opportunities to leverage AI.

STEP 4

We can start with a project or a retainer, based on your needs and available budget.

WE GOT YOU

Partnering with you every step of the way, we deliver expert guidance, strategic insights, and tailored solutions to solve your business challenges and accelerate growth — all while staying within your budget. Where possible, we harness the power of AI to unlock smarter, faster, and more impactful results

Want to discuss a potential project or figure out your next step?

BOOK A DISCOVERY CALL

Philosophy

“Rowing harder doesn’t help if the boat is heading in the wrong direction”.

- Kenichi Ohmae

Our philosophy is to bring daring, bold and elegant thinking to all our work. We believe that creating successful marketing and investment strategies requires a joined-up approach and clarity of thought.

We use elegant thinking to create a clear strategy that defines what you want to accomplish and how to get there.

PARTNERS & AFFILIATIONS
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