FRACTIONAL CMO
Strategic leadership. Measurable results. Flexible commitment.
FRESH AND DYNAMIC THINKING
For scaleups looking to accelerate growth without committing to a full-time hire, OSER's Fractional CMO services offer a cost-effective way to gain senior marketing expertise. With a Fractional CMO, your business benefits from strategic leadership, tailored marketing strategies, and hands-on execution, all aligned with your growth goals.
What Is a Fractional CMO?
A Fractional CMO is an experienced marketing leader who works with your company on a part-time or project basis. They bring the strategic oversight and expertise of a full-time CMO, helping your scaleup achieve measurable growth while keeping costs manageable.
Marketing strategy
Define your go-to-market strategy & growth roadmap.
Align marketing efforts with your business objectives and KPIs.
Identify key opportunities for customer acquisition & retention.
Campaign optimisation
Oversee multi-channel marketing campaigns for maximum ROI.
Optimise performance through data-driven insights & testing.
Ensure alignment across paid, owned & earned media.
Team empowerment
Provide guidance to your existing marketing team.
Bridge the gap between strategy & execution.
Upskill team members to ensure sustained success.
Help recruit the right people into the business.
Investor ready reporting
Deliver clear, actionable reports for stakeholders & investors.
Highlighting marketing's impact on growth & revenue metrics.
Support fundraising efforts with compelling traction data.
DAVID TURNER, DIRECTOR CITYWIRE
WHY OSER?
OSER specialises in helping scaleups navigate the challenges of rapid growth. Our Fractional CMO services are designed to provide the expertise and leadership you need to thrive in competitive markets. With a flexible approach, we ensure that your marketing efforts are always aligned with your goals and deliver measurable impact.
STARTER | ADVANCED | ELITE | |
|---|---|---|---|
£1500 + VAT | £3000 + VAT | £4500 + VAT | |
| DURATION | 1 x MONTH | 2 x MONTHS | 3 x MONTHS |
| TEAM MEMBER | DIRECTOR | DIRECTOR | DIRECTOR |
HOURS | 1 x DAY | 2 x DAYS | 3 x DAYS |
| STRATEGIC ADVISORY |  | | |
| STRATEGIC PLAN | | | |
| WORKSHOP | |
LAURA DERBYSHIRE
23+ YEARS EXPERIENCE
Founder of OSER, Board Advisor and experienced CMO creating marketing strategies, creative ideas and optimising consumer acquisition campaigns for startups and
global brands.
MARKETING AUDIT
Ready to kick-things off with a Marketing Audit?
£1499 + VAT
Our Marketing Audit product is an easy way to sense-check where you are with your current marketing plans. Find out easy-wins and optimisations ideas. Get a sense of future requirements, and figure out if a Fractional CMO could be a part of your team.
2 x 1 Hour video meetings
1 x Audit of your marketing
1 x Marketing recommendations
