DiviAI

Asset managers are always looking for an 'edge' to test new ideas and run risk analysis across their investment portfolio. Data is the key to this research, and a digital first world offers yet more data points and potential for watch and analysis. DiviAI tracks investment sentiment across voice and text worldwide and translates asset sentiment into multiple scoring elements, to give portfolio managers the edge in their decision making.

We held an online workshop with the key stakeholders to craft the positioning for DiviAI. We then worked through a number of brand territories from the USPs to deliver on the bold and dynamic look that this startup commanded. Using audience insights, we created a campaign idea born of the messaging to cut through and drive interest for the next investment raise.

Create a clear proposition, market positioning and comms messaging and develop a brand identity that brings to life the DiviAI proposition for the audiences. Develop a campaign idea to drive product awareness and considerations to populate the sales funnel with qualified leads for a product demo.

(Project on hold - currently in a investment raise)