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Go Privilege

Go Privilege

Digital advertising to drive awareness and new leads for flagship VIP corporate hospitality events.
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Stage: Scaleup

Digital Advertising

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Working in partnership with the management team to create marketing campaigns to drive website traffic and boost lead gen for sustainable growth.
Background

Successful and ambitious VIP events hospitality client was looking to acquire new leads and forecast sustainable YOY business growth.

Approach

Paid Linkedin campaigns to drive brand awareness and traffic to the website for broad and narrow audiences. Retargeting visitors and joined up sales team strategy and comms to convert them into paying customers.

brief

Create targeted lead generation campaigns for the Go Privilege key audiences for their sales teams to nurture and convert.

Results

Always-on broad advertising good Click-Through-Rate (CTR) of 0.2% and Cost-Per-Click (CPC) below industry average at £1.82. Re-targeting outperforming Linkedin's global averages for engagement and cost efficiency with 5X industry standard CTR at 1.36%.

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